Blog

The official photo blog of J. David Buerk Photography.

Marketing and Product Photography

Recently I shared some of the portraiture I shoot for professional clients and commercial marketing campaigns.  But what about the other half of that equation?  In addition to portraiture and various press events, I photograph a large volume of product and storefront photography for marketing purposes at both Dulles International and Reagan National airports.

Last week on my Facebook Page, I shared a Behind the Scenes photo of a product shoot featuring Spartina 449 handbags.  These product photographs are quite similar to last year's Save Me, San Francisco Wine Company shoot, however this set is intended for use as dustwall graphics for upcoming stores during renovations periods, in addition to regularly ongoing marketing campaigns.

Marketplace Development

This sort of imagery continues inside many of the retailers; notably, Estée Lauder has an equally bright and modern storefront and display.

Both airports feature luxury brands.  Most have opened in the past year, and my photos are used by both airports for their promotion.

Airport Photography
Marketplace Development

I am not limited to retailers either - restaurants and eateries get just as much attention.

All new concessions and restaurants have ribbon cutting ceremonies; oftentimes the grand opening is a major event, including guest speakers and performances.

 Legal Sea Foods Grand Opening and Ribbon Cutting at Ronald Reagan National Airport.

Photography by J. David Buerk: 
www.jdavidbuerk.com 
www.facebook.com/jdbphoto

Not only are my photos used for promotional campaigns, but at major events, placards summarizing newly opened and soon to open retailers are on display featuring my photos.

 Legal Sea Foods Grand Opening and Ribbon Cutting at Ronald Reagan National Airport.

Photography by J. David Buerk: 
www.jdavidbuerk.com 
www.facebook.com/jdbphoto

An airport wouldn't be an airport without newsstands and book retailers, and I take photos of them as well!

It's just further demonstration of why I love photographing for DC's local airports - everyone who asks me about my airport photography simply assumes all I do is photograph aircraft, but upon explaining the body of work above, they always leave surprised and better informed - it's a side of every airport that few people ever think about, yet is so often taken for granted.

Save Me, San Francisco Wine Company

It's not secret that I am a wine enthusiast.  Red, white, I love it all (but mostly drys, if we're being frank...).  With global warming changing vineyards' playing fields, and living in the midst of what has been hailed as "the East Coast Napa," it's a very interesting time to be a wine lover in Northern Virginia.

Today, however, I won't be sharing my latest Loudoun wine discovery, or newest Page County vineyard adventure - I've already Met Virginia.  No; today is about California... San Francisco, California, and a band you may have heard on the radio singing about Jupiter and Angels and Crappy Purple Scions.  Yes, today is about The Save Me, San Francisco Wine Co... colloquially known as Train Wine.

(Do This - Trust me, just do it!  Click here and just let it play in the background while you read this post.  JUST DO IT!)

Product Photography

The first time I heard about a band putting out a wine was ACDC and their "Highway to Hell" Cabernet, "Hells Bells" Suvignon Blanc, along with a few other varietals.  My first thought when I heard about it, and saw it for sale not long after?  "What a damn gimmick."  Let's get that mindset out of here before we go any further: The Save Me, San Francisco Wine Co. is NO gimmick - it's the real deal.  Jimmy Stafford and his bandmates came up with the wine company while touring; the various wines while on the road as their inspiration (and of course, the wine had to be from California).  This is wine you can appreciate even if you don't appreciate the namesake music... but you will surely grin a little wider when you read the wines' names.

There are currently six wines in the lineup, however there were only five when I shot these photos - you'll notice that the newest addition, "Bulletproof Picasso" Sauvignon Blanc is missing.  Even as I write this, I unfortunately still do not possess a bottle of it.  Observant drinkers will also note that the labels have since been refined as well.

Wines currently on the roster include:

Product Photography

While I've tried most of the wines over the past two years, I haven't tried all of them just yet; pictured is the only bottle of "Soul Sister" I have, and I still need to get my hands on "Bulletproof Picasso."  I was both pleased and frustrated when this was announced; pleased because Sauvignon Blanc is my favorite wine varietal, and frustrated because I had already shot the pictures, and it meant I have to wait to have my "Train Wine Tasting" party I've been plotting for a while now.  That's right - gather friends, hold a tasting with all six Train wines, and enjoy a little picnic (perhaps with Train chocolate too - yup, Train chocolate), all while jamming out to Train's discography.  What better way to celebrate my birthday?

For these reasons, I am not writing any kind of wine review or tasting notes.  For now, I will say that overall, Train's wines all have very bold flavors.

You can also now enjoy Save Me, San Francisco wines at any Train concert (although at concert pricing: one glass for the cost of a retail bottle - yikes!!!).  Train is always a great concert, by the way.

Hopefully for my birthday in a few months I will have a bottle or two of "Bulletproof Picasso," and can report back with an actual review / tasting notes on all of these bold, colorful wines.  Until then, I will simply leave you with...

Product Photography

Burberry Bonus

While I had this lighting set up, I also had some fun with a few other products; here is one of them.  In the coming days I will have to share highlights of some of the marketing and product photography I have been shooting for the past year at both Dulles International and Reagan National airports, as they both change their restaurants, and add luxury concessions such as Tumi, Esteé Lauder, and Burberry.

Product Photography